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Branding 品牌 | Branding Advertising Agency 品牌广告代理Branding used to be a fancy business word, but it is becoming more and more used in everyday business meetings.品牌以前是看上业务字，但它越来越多地应用于日常业务会议。 Finally!最后！ For decades, big corporations have used in-house, very well paid brand managers - someone in charge of managing everything that relates to the brand, including design, package and partnerships.几十年来，大公司使用的房子，非常好支付品牌经理-有人负责管理所有涉及到的品牌，包括设计，封装和伙伴关系。 You've heard enthusiastic talks about branding, but you are still not sure if you should get a brand management plan going for your business.你听过热烈谈论的品牌，但您仍不能确定是否应该得到一个品牌管理计划会为您的企业。 Do you need one?你需要吗？ Any company with the intention and potential to become or to remain a top competitor in its field needs to develop a sound branding strategy.任何公司的意图，并可能成为或继续成为头号竞争对手在外地需要建立一个健全的品牌战略。 And that's where the brand agency comes in.而且，品牌机构的用武之地 If you have a small or medium size business, you may not be able to pay a high salary for a full-time brand manager.如果你有一个小型或中型规模的企业，则可能无法支付高薪专职品牌经理。 If that is your case, you can benefit from working with a brand agency, and gain access to brand management consultants, plus an entire creative team available to work in various projects - from graphic design to web design, Internet marketing, advertising, media planning.如果这是您的情况下，您可以受益于同一个品牌机构，并获得品牌管理顾问，加上整个创作团队提供给工作在各个项目-从平面设计到网页设计，网络营销，广告，媒体策划。 Instead of working with multiple vendors that are unaware of your branding needs, you work with one single partner dedicated to create a stronger, more valuable brand.相反的工作与多个厂商，不知道你的品牌需要，你的工作与一个单一的合作伙伴，致力于创造一个更强大，更有价值品牌。 Can I fire my marketing team?我可以防火我国营销团队？ No!否！ Some people think a brand agency would do away with marketing jobs.有些人认为一个品牌机构将放弃营销工作。 In fact, your brand agency would not replace your marketing department, but work with your marketing and sales people to provide them the tools they need to market your services more successfully, while advancing your business image.事实上，你的品牌机构不会取代您的营销部门，但与您的市场营销和销售人员向他们提供他们所需的工具，市场您的服务更成功，同时推动您的企业形象。 How much does it cost?多少钱？ Working with a branding agency is surprisingly affordable.工作与品牌机构是不足为奇负担得起的。 Think of this: how much it would cost, per year, to have an in-house creative department, plus a well-paid brand manager? That could easily cost your business $200K and more in payroll, equipment and lease expenses.想想这一点：多少费用，每年，有一个内部创造性的部门，加上良好的支付品牌经理？这很可能您的业务成本$ 200,000和更多的工资，设备和租赁费用。 With an experienced branding agency you only pay a small fraction of the costs of maintaining such a high-level team, but you still have full-time assistance.随着一名经验丰富的品牌代理您只支付一小部分的费用维持这样一个高级别工作组，但你仍然有专职援助。 Besides, a branding agency can save you thousands of dollars a year in printing and production costs, through its suppliers and partners.此外，品牌机构可为您节省数千美元一年的印刷和生产成本，通过它的供应商和合作伙伴。 To measure how strong your brand is copy and paste: (http://brandidentityguru.com/bightml/brandmasterpiece.html).为了衡量多么强大的品牌是复制和粘贴： （ http://brandidentityguru.com/bightml/brandmasterpiece.html ） 。 Then click "Take the brand strength test".然后按一下“以品牌强度试验” 。 This is a short survey that measures the strength of any company's brand.这是一个简短的调查措施的力量，任何公司的品牌。 It's a great tool to see where you are today.这是一个伟大的工具，看看你的今天。 Scott White is President of Brand Identity Guru ( http://www.brandidentityguru.com ), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston.斯科特是美国总统的品牌识别大师（ http://www.brandidentityguru.com ） ，领先的品牌咨询和市场研究公司位于伊斯顿，美国马萨诸塞州波士顿附近。 Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation.品牌识别大师擅长创造公司和产品的品牌，增加销售额，市场占有率，客户忠诚度和品牌价值。 Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.在过去的15年品牌的职业生涯中，斯科特布什曾在多种行业：高科技，制造业，计算机硬件和软件，电信，银行，餐厅，时装，医疗保健，互联网，零售和服务企业以及众多的非营利组织。 Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies.品牌识别逐鹿客户包括：永明金融，可口可乐，惠普， Sun ，特伦，美国联邦住房抵押贷款，西蒙（美国最大的购物商场经理）和许多其他国家，包括许多新兴的成长型公司。 Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand.斯科特布什是一个非常热情的发言，并有礼物能够解释的原则，在一个品牌吸引力和娱乐的方式，使各阶层人民能够理解。 | |||||
