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| Business Plans - What Do They Include? 业务计划-是什么，他们包括？ by: Kevin Erickson由： 凯文埃里克森 Ok...确定... so you've finally reached that stage in the development of your home business to get started.因此，您终于达到这个阶段，在发展您的首页业务即可开始使用。 You've done the research, you have a game plan and you're ready to go except for one small detail...您已完成了研究，你有一个游戏计划和您准备好去除了一小详细信息... you need money.您需要钱。 Whether it comes from a loan or from investors it doesn't matter but you need a good dose of seed money to put all your hard work and planning into action.是否来自贷款或由投资者也不要紧，但你要有一个好的剂量的种子资金，把所有您的辛勤工作和规划转化为行动。 However, regardless of who hears your money pitch before they give you a dime they will want see your business plan.不过，不管是谁，听到你的钱足球场之前，他们给你一毛钱，他们会希望看到您的业务计划。 Business Plan - What Is It?业务计划-它是什么？ A good way to think of a business plan is that's it's a document that provide answers to the type of questions anyone who may provide financing would like to know about your home business.一个很好的方法认为，一个企业的计划是的，它的一份文件，提供答案的类型问题的人谁可以提供融资，想知道您的家庭企业。 You will not get outside funding without one, because the people giving you the funding will insist on one because it helps them to know that you’ve thought through what you’re proposing to do.您将不会获得外部资金，没有1 ，因为人民给你的资金将坚持一，因为这有助于他们知道，您以为通过您所提出的事。 A business plan says to them...商业计划书说，他们... "I’ve considered this from every angle, and here’s what I’ve come up with". “我已经考虑过这个从每一个角度来看，和这里的什么我已经想出了” 。 Business Plan - What Does It Include?业务计划-什么是否包括？ What is your product or service?什么是您的产品或服务？ This is the first question every business plan should answer.这是第一个问题，每一个业务计划，应该回答的。 You must explain in the clear, concise language what in the world you plan to produce or what service you plan to provide.你必须解释，在清晰，简明的语言是什么在世界上你的计划，生产或服务，您有什么计划提供。 You will also want to include why you've chosen this particular product or service.你也将要包括为什么您选择了这个特定产品或服务。 Who are Your Customers?谁是您的客户？ After you've explained your product or service, the next step is to identify who you plan to sell your product or service too and why.当您解释，您的产品或服务，下一步是要找出谁您计划出售您的产品或服务过于以及为什么。 The demographics (age, sex, language, country, state or city, income, etc.) You need to clearly identify your customers in order to properly target your advertising, packaging, pricing, et.人口（年龄，性别，语言，国家，州或城市，收入等） ，你需要清楚地识别您的客户，以适当的目标，您的广告，包装，定价，等。 What Makes You Different?是什么使你不同？ You need to identify the "primary factors" that will make your business different than other businesses you'll be competing with.您需要确定的“主要因素” ，这将使您的业务不同，比其他企业就会竞争。 What niche are you filling that they are not or what do you plan to do to fill a particular void in the market that you've identified?什么利基，你填补他们没有或你有什么计划，这样做，以填补空白，特别是在市场上，你发现了吗？ What are Your Expenses?你有什么费用呢？ Your start-up expenses include any equipment that you need before you can get up-and-running, while your day-to-day expenses are staff costs and supplies.您的开办费用，包括任何设备之前，您需要可以设立和运行，同时让您的日常开支是员工的费用和用品。 Following is a Simplified Example of Business Plan以下是一个简化的例子，业务计划 This aa simplified and shortened version of a business plan.这机管局简化和缩短版的业务计划。 In the real world...在现实世界中... each one of the following sections would be 1 - 2 pages in length.每个人以下各节将1 -2页篇幅的。 That being said...说了这番话之后... in most instances it's better to be as brief as possible.在大多数情况它的更好的要尽量简短。 Only add information if your potential backers request it.只有添加信息，如果您的潜在支持者的要求。 It's a bad idea to go into too much detail in your plan.这是一个坏主意进入太多细节在您的计划。 You’re not trying to explain everything down to the nth detail, just the basics of the business and why they should give you the money you need to launch it.您不是要解释一切下降到第n项详细，公正的基本业务，以及为何他们应该给你钱，您需要启动它。 And always focus on profit.并始终围绕利润。 Catering Plus饮食加 Nature of Business: The business will be a home-based catering company, producing luxury food for special occasions such as birthdays and weddings.业务性质：商业将是一个以家庭为基础的配餐公司，生产豪华食物特殊场合，如生日，婚礼。 We will provide a comprehensive catering service, while specializing in high end customized cakes, which have a higher profit margin than other foods.我们会提供一个全面的餐饮服务，而专注于高端定制的蛋糕，其中有较高的利润率比其他食品。 Target Market: Our catering business will be aimed at middle-class customers who desire a top-of-the-line catering but must operate on a budget.目标市场：我们的餐饮业将着眼于中产阶层的顾客在谁的愿望顶级型线的饮食，但运作，必须在预算。 Our initial market area will consist of Mytown and the affluent area of Theretown.我们初步的市场领域将构成mytown和富裕地区的theretown 。 Key Factors: We will only use commerical grade ingredients purchased from wholesalers and provide top quality design and service.关键因素：我们将只使用商业级原料购自批发商，并提供最优质的设计和服务。 This will allow us to provide food that looks tastes great, while keeping costs as low as possible.这将使我们能够提供食物看起来口味的伟大，而保持成本尽可能低。 Expenses: Beause I will be using my kitchen and making the food myself, there are only two real expenses: The purchase of an industrial grade mixer and then the day-to-day cost of supplies.开支： beause ，我会用我的厨房和食物自己，也只有两个真正的开支：购买一个工业级混频器，然后日常用品的费用。 I've attached a suppliers’ letter listing prices.我已经重视供应商的信中的上市价格。 Our research has shown that this supplier offers the best value for start-ups.我们的研究显示，这个供应商提供了最好的价值创业。 To wrap it up, you should include a breakdown of both projected profit and loss per month (in graph form)for the first year in business.要总结起来，你应该包括分类列出双方预计盈利和亏损，每月（在图形式）的第一年，在业务上。 Show one-time and day-to-day expenses versus projected profit to indicate how you will pay-off your loan.显示一个时间和日常开支银两预计利润表明您将如何支付过您的贷款。 Your business plan should show you making enough of a profit each month to live on – if it doesn’t, then it may be considered unfeasible.您的业务计划，应该表现出你作出足够的利润，每个月的生活-如果没有，那么它可能被认为不可行的。 Study a Few Real-World Business Plans研究的几个真实世界的业务计划 The best way to get a real a feel for the dos and do nots of a business plans is to find real-world plans that have already been approved and study them.最好的方法，以获得一个真正的感觉，为DOS和做的不一个业务计划是要找出真实世界的计划，已经批准和研究。 A good place to start is the internet.一个很好的地方，开始是在互联网上。 Once you’ve studied a few, you will get a better feel for how much work will be involved in putting your business plan together.一旦您的研究数，你将获得一个更好的感觉了多少工作，将所涉及的将您的业务计划。 Remember, until your business exists for real, the business plan is the only tool you have to sell prospective backers on how great your business is going to be请记住，直至您的业务存在真正的，该业务计划是唯一的工具，你有出售准的支持者就如何伟大您的业务将会 | |||||
