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Are You Following up Effectively? |
by:
Bob Kosimov |
One of the successful methods in online marketing
is collecting visitors' emails in exchange for
a free report or an ebook and follow up with
new products and services.
It's a known fact that 75% of visitors don't
buy on their first visit and it might take
up to 7 follow ups before they buy anything from you.
A well-written follow up letter will do three things:
ˇimprove your response rate
ˇbetter your site's ranking with Search Engines
ˇand increase sales
So, what should you write in your letter that
could do all the three above?
First, create a headline for your follow up letter.
Put yourself in your reader's shoes, would you
click on it if it was in your inbox along with some
other newsletters your reader may have signed up for?
If you would then go with it and make sure that it's
easy to understand and yet enticing enough to get a click.
An effective follow up letter is the one that is written
from first hand, i.e. if you have tried the product,
it would be easier for you to recommend it, because
you would know all the benefits of it.
So, in your follow up letter tell your readers how it
helped you and how it can help them, too. If you
are promoting your own product it's even better, because
you already know how others can benefit from it.
Remember, people always look for solutions to their
problems and want to feel better.
After you have explained all the benefits of the
product place a link to your site if it's your own
product, or to your merchant's site if your are promoting
an affiliate product, warmly recommending them to click
on the link.
Keep your letter to the point, it's important that your
reader gets the message that you are trying to deliver.
Avoid your follow up letter from being too long, because
it might exhaust your reader and they might give up
before they reach the end.
Whatever you promote in your follow up letter it should
in some way pertain to your business, so that your
readers don't get confused when they read your message.
Once you have written it, read it yourself first and
have your friends read it too. If you are satisfied with
it set it to your autoresponder and fire it to your
subscribers. If it's not, then it probably needs some
more tweaking before it goes out to your list.
Your list will become an unlimited marketing source
that you can sell your products to over and again.
So, make sure that you have a reliable autoresponder
that ensures that your messages are delivered to your
subscribers.
Last word of advice
When your sample follow up letter is completed test it
and see if you receive a response rate you want. After
all e-mail marketing is all about tries and tests.
Wishing you success,
About the author:
Bob Kosimov offers helpful tips, articles and tools you
need to launch a successful e-marketing campaign.
Visit his site at: http://www.activeresponder.com
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